How does the board perceive noncompliance with price advertising issues?

The board views noncompliance with price advertising issues as fraud and misrepresentation because such actions can significantly impact consumer trust and market integrity. Funeral establishments are required to adhere to specific advertising regulations to ensure that pricing information is clear and honest. Noncompliance suggests an intention to deceive or manipulate consumers, which is taken seriously in the field of funeral directing.

The law mandates transparency in pricing to protect consumers, who are often in vulnerable situations when dealing with funeral arrangements. When a funeral director fails to comply with these advertising laws, it can lead to serious legal implications and damage to the reputation of the profession. Therefore, the board classifies noncompliance not just as an oversight or misunderstanding, but instead as a more serious violation associated with unethical practices that can harm the public interest.